Should I invest in SEO marketing?

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Should I invest in SEO marketing?

SEO plays a major part in bring organic traffic to your website and converting that traffic into sales. In this post we are going to look at 5 reasons why you should invest in SEO for your website.

What is SEO?

Search Engine Optimisation is the practice of optimising your website for search engines. Performing SEO practices makes your website search engine friendly and will also increase your rankings within a search engine for given keywords. This will lead to more organic traffic to your website coming directly from search results.

Reason 1: It makes your website more visible

SEO will make your website more visible by increasing its ranking in Google’s search results,  or any other search engine, for targeted keywords. This will lead to more traffic coming to your website, especially if your website ends up on the first page of Google. Increased traffic will then, in turn, lead to more sales. Who wouldn’t want to make more sales?

Reason 2: You don’t want to fall behind your competition

The chances are that your competition is investing in SEO, so you should be too. By not investing in SEO, your competition will have a competitive advantage and may one day even run you out of business.

Reason 3: It gives you priceless customer data

You will also receive priceless data from SEO which may help you improve your service for customers. You will be able to see data about your visitors, such as their location, what devices they are using, how they are getting to your website, their age, and much more. All this data can then be used to improve your website and service, or even target the demographic with additional marketing.

Reason 4: It’s more cost effective than alternatives

Search Engine Optimisation will often be cheaper than alternative types of advertising, such as newspaper ads, billboards, radio, etc. The Internet is also one of the only global platforms where you can advertise that will provide you with information.

Reason 5: It really does work

All that sounds like it could be too good to be true; but SEO really does work!